https://umbertodaina.com Umberto Daina - Art Director and Visual Designer Fri, 21 Feb 2025 18:38:04 +0000 https://umbertodaina.com en https://umbertodaina.com/Welcome Thu, 13 Jan 2022 17:14:41 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Welcome ︎*welcome https://umbertodaina.com/Bulgari-Octo-Finissimo-Ultra Fri, 14 Feb 2025 15:52:39 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Bulgari-Octo-Finissimo-Ultra BulgariOcto Finissimo UltraI was invited by Bulgari to create an NFT video for the Octo Finissimo Ultra, one of the thinnest mechanical watches ever made, produced in a limited edition of only 10 pieces. Among its extraordinary complications, the watch features a bezel with a QR code that links directly to this NFT video, making it an integral part of the watch’s design and mechanics. In my work, I wanted to explore the concept of drawing, representing the shapes of the case and dial in relation to their exceptional thinness, almost two-dimensional. Being part of such an exclusive and innovative project has been one of the most exciting and significant moments of my career as a 3D artist. <img width="328" height="584" width_o="328" height_o="584" data-src="https://freight.cargo.site/t/original/i/faf1f32066a27f8801b0a7d38e56b1f7dcb0aed836f3339c44259ead6297609e/bulgari_minisite_mobile_1-720p.gif" data-mid="227059500" border="0" src="https://freight.cargo.site/w/328/i/faf1f32066a27f8801b0a7d38e56b1f7dcb0aed836f3339c44259ead6297609e/bulgari_minisite_mobile_1-720p.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/17844bbe7e4b76c7c5ec7c1764e7876770ed6d5a9b7338deb023db83e2b0fdbf/bulgari_singularity_qr_bu7g7f4_16-9-1080p-3.gif" data-mid="227059555" border="0" src="https://freight.cargo.site/w/400/i/17844bbe7e4b76c7c5ec7c1764e7876770ed6d5a9b7338deb023db83e2b0fdbf/bulgari_singularity_qr_bu7g7f4_16-9-1080p-3.gif" /> <img width="362" height="362" width_o="362" height_o="362" data-src="https://freight.cargo.site/t/original/i/e4dafca9afb0376066bd5d866afe55ed99c17493a3e6ba4cd60701c0e91a6ae9/bulgari_minisite_mobile-720p.gif" data-mid="227059556" border="0" src="https://freight.cargo.site/w/362/i/e4dafca9afb0376066bd5d866afe55ed99c17493a3e6ba4cd60701c0e91a6ae9/bulgari_minisite_mobile-720p.gif" /> Client:&nbsp;Bulgari Art Direction:&nbsp;Umberto Daina Design &amp; Animation:&nbsp;Umberto Daina https://umbertodaina.com/Acqua-di-Parma-Colonia-SR_A Mon, 11 Dec 2023 10:42:47 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Acqua-di-Parma-Colonia-SR_A Acqua di ParmaColonia [SR_A] Acqua di Parma limited edition, the most iconic Italian fragrance redesigned by dr. samuel ross.An exciting new project by Mirror Digital Agency with art direction by Umberto Daina.We had the pleasure of collaborating with the Acqua di Parma team for a beautiful limited edition of the Iconic Colony.We tried to draw inspiration from the urban character of architect Samuel Ross to enhance the nature of this exciting partnership. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9be58722b0d57f808190c2fb248ec9891ea480dc64f6657be920766940184d6c/Set1_U.png" data-mid="199088989" border="0" src="https://freight.cargo.site/w/1000/i/9be58722b0d57f808190c2fb248ec9891ea480dc64f6657be920766940184d6c/Set1_U.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7b8e7465ec33740cf52e51eb471c457008b10246a36a921695dfd5cee9dcd7bc/Set3_L0000.png" data-mid="199089004" border="0" src="https://freight.cargo.site/w/1000/i/7b8e7465ec33740cf52e51eb471c457008b10246a36a921695dfd5cee9dcd7bc/Set3_L0000.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4758618c6610febb6faa63cbbc3a0a6c9472a663601068f4e2de136515cd1722/Set2-magheggio_U.jpg" data-mid="199089003" border="0" src="https://freight.cargo.site/w/1000/i/4758618c6610febb6faa63cbbc3a0a6c9472a663601068f4e2de136515cd1722/Set2-magheggio_U.jpg" /> Client:&nbsp;Acqua di Parma Project by&nbsp;Mirror Migital Agency Art Direction:&nbsp;Umberto Daina Design &amp; Animation:&nbsp;Umberto Daina &amp; Modo&amp;modo Modeling: Ignazio Genco https://umbertodaina.com/Brunello-Cucinelli-Oliver-People Fri, 21 Feb 2025 18:38:04 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Brunello-Cucinelli-Oliver-People Brunello Cucinelli &amp; Oliver People Where Timeless Elegance Meets Iconic StyleTogether with the Mirror team, we were invited to create a video for the launch of the collaboration between Brunello Cucinelli and Oliver Peoples, celebrating a new line of iconic sunglasses. The sophisticated aesthetic of Oliver Peoples, inspired by the Los Angeles style, has been harmoniously transported to the enchanting Umbrian countryside of Solomeo. The video captures the light gently diffusing through warm, slow, and refined settings, reflecting the timeless elegance of Cucinelli's culture. Client:&nbsp;Brunello Cucinelli &amp; oliver People Project by Mirror Digital Agency Art Direction:&nbsp;Umberto Daina Design &amp; Animation:&nbsp;Umberto Daina &amp; Simone Passaro Sound &amp; Editing: Alessio Musi https://umbertodaina.com/Ringo-x-Netflix-Stranger-Things Tue, 12 Dec 2023 05:02:08 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Ringo-x-Netflix-Stranger-Things Ringo x Netflix Stranger ThingsI have been tasked with creating a video to commemorate the collaboration between Ringo and Netflix. The protagonists immerse themselves in the mysterious world of Stranger Things. Ringo biscuits, adorned with the iconic symbols of the series, courageously venture into the Upside Down, crafting an intriguing fusion between their unique identity and the extraordinary universe of the show. Translate it into English considering that it needs to be well-utilized by search engines. Client:&nbsp;Barilla Project by&nbsp;H48 Art Direction:&nbsp;Umberto Daina Design &amp; Animation:&nbsp;Umberto Daina &amp; Simone Passaro Sound &amp; edit: Alessio Musi https://umbertodaina.com/Ermanno-Scervino-Tuscan-Emotion Thu, 11 Jan 2024 06:50:41 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Ermanno-Scervino-Tuscan-Emotion Ermanno ScervinoTuscan EmotionI am thrilled to present my second collaboration with the prestigious Maison Ermanno Scervino, crafting a captivating CGI video for their exclusive fragrance "Tuscan Emotion." It has been a privilege to once again work with such an iconic brand, exploring the synergy between fashion and visual art. The perfume masterfully captures the essence of Tuscany in spring, with aromatic notes that evoke the freshness of blooming fields and the pristine beauty of nature. I am grateful to have been involved in this extraordinary project, which celebrates the timeless elegance of Ermanno Scervino and the enduring beauty of our beloved Tuscany. Client: Ermanno ScervinoAgency: StillBeautyCreative &amp; Art Direction: Umberto Daina3d Design &amp; Animation: Umberto Daina &amp; Diletta ScaruffiBottle Modeling: Ignazio Genco https://umbertodaina.com/Timberland-Rebotl Sat, 29 Jan 2022 17:47:16 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Timberland-Rebotl Timberland ReBotl Nature Need HeroesWe loved working on this video for Timberland ReBotl. Reducing, recycling plastics and then rethinking changes in industrial processes is vital, now more than ever. <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/1d56889452529e26cea41e141d35610a687c65c92b492075ee99632e5120d9b0/e06691114394735.6061e0875d186.gif" data-mid="131847626" border="0" src="https://freight.cargo.site/w/1000/i/1d56889452529e26cea41e141d35610a687c65c92b492075ee99632e5120d9b0/e06691114394735.6061e0875d186.gif" /> <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/595169535ee216788ab95e500c389a186111c09fed8eb50f7087565dbd31f640/8e780e114394735.6061e0875c997.jpg" data-mid="131847621" border="0" src="https://freight.cargo.site/w/1000/i/595169535ee216788ab95e500c389a186111c09fed8eb50f7087565dbd31f640/8e780e114394735.6061e0875c997.jpg" /> <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/ef3c048b1f88719ca7f7de63c29cef3137a71c23662c88aa073f2bb5420f5544/59f670114394735.6061e0875d936.jpg" data-mid="131847623" border="0" src="https://freight.cargo.site/w/1000/i/ef3c048b1f88719ca7f7de63c29cef3137a71c23662c88aa073f2bb5420f5544/59f670114394735.6061e0875d936.jpg" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/c6dbd6c9e107d2fffb26ab01083d341fb31838038df6a26f7a38b185603af89b/d39302114394735.6061e0875e0b7.gif" data-mid="131847624" border="0" src="https://freight.cargo.site/w/1000/i/c6dbd6c9e107d2fffb26ab01083d341fb31838038df6a26f7a38b185603af89b/d39302114394735.6061e0875e0b7.gif" /> Props &amp; ProcessWe put a lot of time and effort on Marvellous Designer, 3D scanning and retopology to bring the real essence of these beautiful products. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a74bf1c13841b7377d63169c3ba489a7a5349fa20a31f0153883a32c05719d7/7f7087114394735.605ca14d3f232.png" data-mid="131847629" border="0" src="https://freight.cargo.site/w/1000/i/1a74bf1c13841b7377d63169c3ba489a7a5349fa20a31f0153883a32c05719d7/7f7087114394735.605ca14d3f232.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d379163349bbc87e68e1d821858c5d9226c1ab209ccda4705624cb1d998ad2a/42afc3114394735.6061fe55c10cb.png" data-mid="131847631" border="0" src="https://freight.cargo.site/w/1000/i/9d379163349bbc87e68e1d821858c5d9226c1ab209ccda4705624cb1d998ad2a/42afc3114394735.6061fe55c10cb.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a04c4694ad511a845144d636bdadf9d403ee9435df05b1c3ca243f2e9782f13/a57594114394735.605ca14d3ed5d.png" data-mid="131847633" border="0" src="https://freight.cargo.site/w/1000/i/4a04c4694ad511a845144d636bdadf9d403ee9435df05b1c3ca243f2e9782f13/a57594114394735.605ca14d3ed5d.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce37630d2d44ab40a7844726c5d9c64b4ab2ddfb20bca37721710b000bcceda3/df4047114394735.605ca14d3faa8.png" data-mid="131847635" border="0" src="https://freight.cargo.site/w/1000/i/ce37630d2d44ab40a7844726c5d9c64b4ab2ddfb20bca37721710b000bcceda3/df4047114394735.605ca14d3faa8.png" /> <img width="1400" height="1397" width_o="1400" height_o="1397" data-src="https://freight.cargo.site/t/original/i/d939dd161059e55b4c4c6ff127903a220cc3b5b0244e5f6c7b30551ed5f9ba2b/adf2e4114394735.60631628ecd36.jpg" data-mid="131847638" border="0" src="https://freight.cargo.site/w/1000/i/d939dd161059e55b4c4c6ff127903a220cc3b5b0244e5f6c7b30551ed5f9ba2b/adf2e4114394735.60631628ecd36.jpg" /> <img width="1400" height="1397" width_o="1400" height_o="1397" data-src="https://freight.cargo.site/t/original/i/351953e30e975eba8b5778e051a570a6ede66cdb341dc813bf8b9a181bc9380a/e96035114394735.60631628ec4c8.jpg" data-mid="131847640" border="0" src="https://freight.cargo.site/w/1000/i/351953e30e975eba8b5778e051a570a6ede66cdb341dc813bf8b9a181bc9380a/e96035114394735.60631628ec4c8.jpg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/d407a532d0856456d9e9762012d0864ad9565f93004235008966d2600a5c7d4f/7f78b3114394735.6061fe55c0aa3.gif" data-mid="131847628" border="0" src="https://freight.cargo.site/w/640/i/d407a532d0856456d9e9762012d0864ad9565f93004235008966d2600a5c7d4f/7f78b3114394735.6061fe55c0aa3.gif" /> Research &amp; Development We always love to gather ideas and images before the production of a project. This is a brief collection of our best discarded ideas. <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/f103286779d5dce57ce741196a2da83c709008bace74fe4609e214879d44d451/172e4d114394735.606209e424ef9.gif" data-mid="131847644" border="0" src="https://freight.cargo.site/w/1000/i/f103286779d5dce57ce741196a2da83c709008bace74fe4609e214879d44d451/172e4d114394735.606209e424ef9.gif" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/4d2cd765b531f4e52fd8da5f777ab58078c03d3ffa5576db7fee29db82db0fd8/6e4b3c114394735.606209e424b34.gif" data-mid="131847641" border="0" src="https://freight.cargo.site/w/1000/i/4d2cd765b531f4e52fd8da5f777ab58078c03d3ffa5576db7fee29db82db0fd8/6e4b3c114394735.606209e424b34.gif" /> Client:&nbsp;Timberland Project by&nbsp;Springstudios Management:&nbsp;Noruwei Design &amp; Lighting:&nbsp;Umberto Daina Animation: Umberto Daina &amp; Diletta Scaruffi R&amp;D Artists: Umberto Daina &amp; Simone Passaro Modeling: Ignazio Genco https://umbertodaina.com/Herman-Miller Fri, 28 Jan 2022 01:20:46 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Herman-Miller Herman MillerPresidentialThis is our second proposal for the Herman Miller competition! We tried to imagine the Sayl as a classic armchair, with leather details and a bit of a vintage vibe. After all, even a head of state might want to play a video game from time to time, right? <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5a4d07ed7b307c5e9ef771394a74da680ce324b6cd58e84e38141dc734febf9b/HermanMillerLuxury-CloseUp.jpg" data-mid="131712340" border="0" src="https://freight.cargo.site/w/1000/i/5a4d07ed7b307c5e9ef771394a74da680ce324b6cd58e84e38141dc734febf9b/HermanMillerLuxury-CloseUp.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/46175df64095a4be631cdc9132a4847af7e09f2f6302a62c6f82239ee146c648/HermanMillerLuxury.jpg" data-mid="131712341" border="0" src="https://freight.cargo.site/w/1000/i/46175df64095a4be631cdc9132a4847af7e09f2f6302a62c6f82239ee146c648/HermanMillerLuxury.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d38fb1baa6c4d1b2e53de29e596df5661bdd55e57f69123cc89c0e6660314669/Tre.jpg" data-mid="131712342" border="0" src="https://freight.cargo.site/w/1000/i/d38fb1baa6c4d1b2e53de29e596df5661bdd55e57f69123cc89c0e6660314669/Tre.jpg" /> Into the game Our focus was to represent "the zone" in which a player reach the maximum level of immersivity and the space of reality bend itself to the game. Taking part on this competion was a lot of fun since here in our office we seat on these chair since years and for many hours every day, guess this time we didn't need any references. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3c050aa4a1e6e8d6439c94c426091076f2e3e5125cd657bc17510f764dfbfac/HermanMiller-Game.jpg" data-mid="131712357" border="0" src="https://freight.cargo.site/w/1000/i/d3c050aa4a1e6e8d6439c94c426091076f2e3e5125cd657bc17510f764dfbfac/HermanMiller-Game.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2045e1c899da7905fa4736365f40bac1a5588e2e19df356f1f4c76f3c9f57293/HM01.jpg" data-mid="131712358" border="0" src="https://freight.cargo.site/w/1000/i/2045e1c899da7905fa4736365f40bac1a5588e2e19df356f1f4c76f3c9f57293/HM01.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85e9fe04a4e78d015cf7719a76f1c17314316851f278bc671a310ade13e60286/HermanMiller-Game-CloseUP.jpg" data-mid="131712356" border="0" src="https://freight.cargo.site/w/1000/i/85e9fe04a4e78d015cf7719a76f1c17314316851f278bc671a310ade13e60286/HermanMiller-Game-CloseUP.jpg" /> Client: - Agency:&nbsp;- Personal Project: by Umberto Daina and Simone Passaro Year:&nbsp;2020 https://umbertodaina.com/Ermanno-Scervino-The-New-Fragrance-For-Woman Fri, 14 Jan 2022 12:26:51 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Ermanno-Scervino-The-New-Fragrance-For-Woman Ermanno Scervino The New Fragrance For WomanIts the first fragrance of Ermanno Scervino's fashion house.An elegant and addictive scent, focused on a delicate essence of tuberose and soft gianduja notes.We tried to exalt the composition of this perfume highlighting the fragrances that compose it, trying to maintain the lightness of organza, a fabric always present in the masterpieces of E.S. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c440d680374dd6de4c236d5a469b144d9b93ee787b7032c5d951bcb9cf6c565/ce80aa80623665.5d0a344b02952.png" data-mid="130146251" border="0" src="https://freight.cargo.site/w/1000/i/5c440d680374dd6de4c236d5a469b144d9b93ee787b7032c5d951bcb9cf6c565/ce80aa80623665.5d0a344b02952.png" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/a784d37c5e0e2e64b4660e560b3e5e150c26f32e71866f20d0ce1aae726b8fb5/c6f5ae80623665.5ce6a509ea3a7.png" data-mid="130146248" border="0" src="https://freight.cargo.site/w/600/i/a784d37c5e0e2e64b4660e560b3e5e150c26f32e71866f20d0ce1aae726b8fb5/c6f5ae80623665.5ce6a509ea3a7.png" /> <img width="1400" height="788" width_o="1400" height_o="788" 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src="https://freight.cargo.site/w/1000/i/bf1326f2f34ce8dfbfd3a3cd29e87b60f02dc3df47626f8a2ac9e25ee5ec6509/d8200680623665.5d0a344b01ab1.png" /> <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/0e759087415e1739473338b83bef15ee3cabb49d4f9345b037f7dbded2db334e/e7313380623665.5d0a344b01fc4.png" data-mid="130146263" border="0" src="https://freight.cargo.site/w/1000/i/0e759087415e1739473338b83bef15ee3cabb49d4f9345b037f7dbded2db334e/e7313380623665.5d0a344b01fc4.png" /> Extra <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/80f387c03e0b2df10bd94d10387249910ae4873bc556793200938aff967af8a1/76d44280623665.5d08ffc60a06b.jpg" data-mid="130148604" border="0" src="https://freight.cargo.site/w/600/i/80f387c03e0b2df10bd94d10387249910ae4873bc556793200938aff967af8a1/76d44280623665.5d08ffc60a06b.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/324a552e1e19989accb0070a0ab8f938bb256d5da6707fcab1c9e4a4888e3fb8/47187580623665.5d09e1f4af6fa.png" data-mid="130148638" border="0" src="https://freight.cargo.site/w/1000/i/324a552e1e19989accb0070a0ab8f938bb256d5da6707fcab1c9e4a4888e3fb8/47187580623665.5d09e1f4af6fa.png" /> Client: Ermanno Scervino Agency: StillBeauty Creative &amp; Art Direction: Umberto Daina 3d Design &amp; Animation:&nbsp;Umberto Daina &amp; Diletta Scaruffi Bottle Modeling:&nbsp;Ignazio Genco Sound Design:&nbsp;Ribrain https://umbertodaina.com/Autumn-escape Fri, 14 Jan 2022 14:19:16 +0000 Umberto Daina - Art Director and Visual Designer https://umbertodaina.com/Autumn-escape Autumn escape Its the first fragrance of Ermanno Scervino's fashion house.An elegant and addictive scent, focused on a delicate essence of tuberose and soft gianduja notes.We tried to exalt the composition of this perfume highlighting the fragrances that compose it, trying to maintain the lightness of organza, a fabric always present in the masterpieces of E.S. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d46aa56806cbbf9dd2f798c96bc225e48640132bc457179ce2a8ef6c989fc5cb/Autumn-Escape.jpg" data-mid="130166468" border="0" src="https://freight.cargo.site/w/1000/i/d46aa56806cbbf9dd2f798c96bc225e48640132bc457179ce2a8ef6c989fc5cb/Autumn-Escape.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f354f58507b89a4a0980d246950d1666147a037cd032c5c534cce0cb453b2fd8/Autumn-Escape_CloseUp.jpg" data-mid="130166469" border="0" src="https://freight.cargo.site/w/1000/i/f354f58507b89a4a0980d246950d1666147a037cd032c5c534cce0cb453b2fd8/Autumn-Escape_CloseUp.jpg" /> Client: - Agency:&nbsp;- Personal Project: by Umberto Daina Year:&nbsp;2020