Herman Miller

Presidential


This is our second proposal for the Herman Miller competition! We tried to imagine the Sayl as a classic armchair, with leather details and a bit of a vintage vibe. After all, even a head of state might want to play a video game from time to time, right?












Into the game


Our focus was to represent "the zone" in which a player reach the maximum level of immersivity and the space of reality bend itself to the game. Taking part on this competion was a lot of fun since here in our office we seat on these chair since years and for many hours every day, guess this time we didn't need any references.











Client: -
Agency: -
Personal Project: by Umberto Daina and Simone Passaro
Year:2020

UMBERTO DAINA © 2022 All rights reserved. No images may be copied or downloaded without express permission from the artist.